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| MAYO DRAFTFCB / UTEC |
Billboard shown is located in Lima, Peru where it produces around 100 litres of Drinkable water in a day. The idea behind this innovation comes from Mayo Draftfcb and University of Engineering and Technology (UTEC). Lima which is largest city in Peru located in the valleys of the Chillon, Rimac and Lurin rivers near Pacific Ocean. Due to Lima’s location it receives 100% humid air during mornings and around 80-90% during day time.
Billboard above requires little electric to run its reverse osmosis filtration system. Water from Humid air traps in the billboard
and goes through various stages to a tap at bottom of the billboard. It caters water need for huge population of Lima.
and goes through various stages to a tap at bottom of the billboard. It caters water need for huge population of Lima.
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| MAYO DRAFTFCB / UTEC |
What if all billboards in humid area are replaced with this latest innovation, then half of the World’s water scarcity problem is solved since drinking water is a major concern over various places.
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